The WV WIC Farmers’ Market Nutrition Program (FMNP), administered by the West Virginia Department of Health and Human Resources (DHHR), Bureau for Public Health, Office of Nutrition Services, has replaced its paper coupon booklet system with WIC Farm Market Direct, an electronic platform. As part of the new system, WV WIC FMNP participants will have a QR Code affixed to their eWIC card, allowing for electronic transactions with authorized farmers market vendors, and can check their card balance through a web-based portal.
Through WIC Farm Market Direct, authorized farmers scan the QR Code on the member’s eWIC card with a mobile device to initiate the purchasing process of fresh fruits and vegetables. Farmers will then receive payment via direct deposit, which eliminates check processing fees. There are currently 106 farmers participating in the WV WIC program; a listing of participating farmers and farmers markets is available on the WV WIC website
WV WIC FMNP benefits may be redeemed from June 1 to October 31, 2023.
“This new technology platform has many benefits for both WV WIC participants and local farmers,” said Heidi Staats, Director of DHHR’s Office of Nutrition Services. “It simplifies the purchasing process for participants, reduces stigma by functioning like a credit/debit card, streamlines payments to farmers and farmers markets, provides real-time data for review and analysis, and ensures efficient and secure management of federal funds and benefits.”
In 2022, DHHR’s Office of Nutrition Services was awarded funds through the U.S. Department of Agriculture FMNP Benefit Delivery Modernization Grant to invest in technology to streamline benefit delivery and improve equitable access to locally grown fruits and vegetables.