Department of Health, Department of Health Facilities, and Department of Human Services

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National Adoption Month 2025 Toolkit

Theme: “Be the Missing Piece”

Be the Missing Piece is the 2025 National Adoption Month theme for the West Virginia Department of Human Services (DoHS). The message centers on connection — like a puzzle, every child deserves a complete picture of family, belonging, and support. Many children in foster care are waiting for that final “piece” that brings stability, love, and permanency into their lives.

​How to Use this Toolkit:

• This toolkit provides ready-to-use social media content and graphics to help raise awareness during National Adoption Month in November. Share these messages on your organization’s Facebook, Instagram, LinkedIn, or X (Twitter) accounts to celebrate adoption, highlight West Virginia families, and encourage community involvement.
• Download the graphics and copy the captions directly, and share.
  

Campaign Dates:

November 1–30, 2025 Primary awareness day: National Adoption Day – November 22, 2025

Key Messages:

• Every child deserves a loving, stable home.
  
• West Virginia is home to thousands of children in foster care, with many waiting to be adopted.
• Adoption transforms lives.
• Your story can inspire others to consider adoption.

How to Participate in National Adoption Awareness Month:

• Share our posts or create your own using the hashtag #BeTheMissingPiece
• Use the graphics and captions in this toolkit on your social media pages.
• Attend or share local adoption awareness events.
• ​Visit http://wefosterwv.org​ to learn how to become a foster or adoptive parent.
  

Sample Social Media Posts:

Post 1: Launch Post

Caption: November is National Adoption Month! Celebrate the families who open their hearts and homes to West Virginia’s children.  #BeTheMissingPiece #NationalAdoptionMonth #WVAdoption #DoHS

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Post 2: WV Foster Care Numbers

Caption: Every child deserves a forever family. In West Virginia, countless children in foster care are waiting for the love, connection, and belonging that adoption can bring. You could be their missing piece.  #BeTheMissingPiece #NationalAdoptionMonth #WVAdoption #DoHS

Post 3 : Families

Caption: Families form in many ways — through love, care, and commitment. This National Adoption Month, we celebrate every family helping West Virginia’s children thrive.
​#BeTheMissingPiece #NationalAdoptionMonth #WVAdopt #DoHS

Post 4: Call-to-Action Post

Caption: Your love could be the missing piece. Children in West Virginia's foster care system are waiting for a family to call their own. Learn about adoption and how you can provide a forever home. ​ #BeTheMissingPiece #NationalAdoptionMonth #WVAdoption #DoHS

Be the Missing Piece sticker: 

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Share Your Story

Personal stories are powerful. This November, we invite West Virginians to share their experiences with adoption or foster care. Highlighting real-life journeys helps raise awareness, inspires others, and shows children that they can find their forever families.

Resources

DoHS provides ongoing support for foster parents, adoptive parents, and kinship caregivers through initiatives like the West Virginia Kids Thrive Collaborative, which offers parenting tips, important dates, and tools to strengthen family bonds and support youth success. Additionally, mental and behavioral health services are available to all West Virginia children. For parenting support, crisis counseling, and local resources, visit help4wv.com.

National Adoption Month is a nationwide observance led by the U.S. Children’s Bureau. The West Virginia Department of Human Services is proud to join in celebrating and promoting adoption awareness throughout November. This campaign and materials were developed to support awareness efforts within West Virginia and do not represent official U.S. government communications.