WV Division of Tobacco Prevention
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WV Division of Tobacco Prevention

Youth Tobacco Prevention Program

​​The goal of the West Virginia Youth Tobacco Prevention Program is to prevent our young people from trying or using tobacco products. Also to assist the youth who do use tobacco products in reducing the amount they use or quitting, including those who vape.

The Youth Program works closely with the American Lung Association of WV (ALA) to address the community tobacco prevention and cessation needs in the state and to provide Not-on-Tobacco (N-O-T) a teen smoking and vaping cessation program.

The American Lung Association offers a self-guided, mobile friendly web-based program that gives teens the resources to quit vaping, smoking or chewing tobacco products.  This program NOT for me can be accessed here.

E-Cigarette use, or vaping, among youth is an epidemic in West Virginia. Vaping use rates are rising faster in West Virginia than rates across the nation. For additional information click here: WV Youth and Vaping Summary

Big Tobacco and Youth:  How can Big Tobacco attract lifelong customers? It's simple:  hook them young.  Big tobacco knows 9 out of 10 of  adult smokers ​started before the age of 21. By targeting youth, they secure a new generation of highly addicted adults. ​For more information click here​. ​ Big Tobacco targets youth with cigarette and vaping ads click here for a report from ​the Truth Initiative. To view an anti big tobacco resource click here​.


TRUTH Campaign

The Truth campaign is a national youth smoking and vaping prevention program. According to the truth website,  "We expose the truth about smoking, vaping and nicotine with our national counter-marketing campaign, the longest-running and most successful national tobacco prevention campaign for youth and young adults. truth delivers the facts about the health effects and social consequences of smoking, vaping and nicotine use and the marketing tactics of the tobacco industry so that young people can make informed choices and influence others to do the same. Developed from extensive formative research, the campaign goes toe-to-toe with an industry that spends more than $9 billion each year to market tobacco products in the U.S. We are David to Big Tobacco's Goliath. See the newest truth video here. Truth has introduced a new texting initiative called This is Quitting [TIQ], for more information click here.


350 Capitol Street | Room 514 | Charleston, WV 25301 | Phone: 304-352-6007
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