WIC Foods

WIC gives you a monthly food package to buy foods that help you get the nutrients you and your kids need.  The foods in your package will change as your needs change and your child grows.  WIC-approved foods are high in nutrients such as protein, iron, calcium and vitamin C.  

WIC participants receive an eWIC card to purchase WIC foods such as infant cereal, infants foods, iron-fortified adult cereal, vitamin C-rich fruit or vegetable juice, eggs, milk, cheese, peanut butter, dried or canned beans, yogurt, whole grains, and fresh, frozen and canned fruits and vegetables.

WIC recognizes and promotes breastfeeding as the optimal source of nutrition for infants.  For women who do not fully breastfeed, WIC provides iron-fortified infant formula.  Special infant formulas and medical foods may be provided when prescribed by a physician for a specified medical condition.

Women and Infants

WIC's goal is to improve lifetime nutrition and health for everyone in the family.  As a matter of fact, WIC serves 75% of our state's infants and one third of all pregnant moms.  The amount of food you receive from WIC will depend on how you choose to feed your newborn.   

Children

WIC has been preparing kids to learn for over 40 years.  WIC provides services for a quarter of all children between one and five years of age in West Virginia.  The kinds and amounts of food you receive from WIC will depend on the number of children you have, and their age.

WIC Approved Shopping Guide

Use this English guide or Spanish guide to find out which brands of foods are OK to get with your eWIC card.  Some stores will not carry every WIC approved food or brand.  Also please note there are changes between the July 2015 WIC Approved Shopping Guide, and the October 2018 WIC Approved Shopping Guide; learn more with this addition and deletion reference guide.

WIC Food Packages and Maximum Monthly Allowances

WIC food packages and nutrition education are the chief means by which WIC supports your healthy food choices for a quality diet.  But remember, WIC is not meant to provide all the foods your family with young children needs.  Instead, the benefits are for specific types of foods because they tend to be lacking in the diets of women and young children.  The WIC Program provides a limited amount of foods as recommended by The National Academies of Sciences, Engineering and Medicine.  

Maximum Monthly Amount of WIC Foods for Children and Women 

Maximum Monthly Amount of WIC Foods for Infants

Information for Food Manufacturers

The West Virginia WIC Program releases announcement for product applications for the 2020 WIC Approved Food List!

The West Virginia WIC Program is responsible for selecting and approving foods for the allowable food list and maintaining the West Virginia WIC Authorized Product List (APL), the Universal Product Code (UPC) database.  Criteria for approving products include compliance with federal regulations, policy and guidance, packaging and/or container size, cost, availability in West Virginia, and nutritive value.
  
  • A product must meet the federal criteria governing the WIC food packages in order to be considered for approval by the West Virginia WIC Program.
  • West Virginia WIC reserves the right to restrict the number of brands and types of any product in order to contain the cost of food packages and minimize confusion for WIC participants.  West Virginia WIC is not obligated to authorize every available food that meets federal requirements.
  • The product form and marketing approach shall be consistent with the promotion of good nutrition, WIC nutrition education messages, and child development.
  • West Virginia WIC will review the list of allowable foods to determine the need for adding or removing brands for the following products through a biennial product application process:  adult cereal, shelf-stable juice, frozen juice, soy milk, whole wheat and whole grain breads and buns, whole wheat pasta, whole wheat tortillas, corn tortillas, and yogurt.  The approved brands of infant formula will be solicited through a competitive bid process.  All other allowable foods will be added or removed throughout the year.  A complete list of approved brands as well as an APL file will be made available to distributors and WIC Authorized Vendors.  A manufacturer may contact the West Virginia WIC Program at any time during the year to have their contact information added to the email listing by calling 304-558-1115 or by emailing dhhrwicvu@wv.gov.

Updates

WIC is required by Federal Regulation 7 CFR 246.16a, to competitively bid infant formula for a rebate contract.  As a result of the bid process, the standard milk-based and soy-based infant formula provided by the West Virginia WIC Program will be with Abbott Nutrition, Inc.  Beginning January 29, 2019, for infants prescribed a standard soy-based infant formula, the West Virginia WIC Program will provide Similac Soy Isomil.  The West Virginia WIC Program will continue to provide milk-based formulas of Similac Advance OptiGRO, Similac Sensitive, Similac For Spit Up, and Similac Total Comfort.  

We ask your cooperation in transitioning your minimum stock and shelf labels from Gerber Good Start Soy to Similac Soy Isomil for WIC customers by March 1, 2019.  The UPC and Subcategory codes for WIC Approved Similac Soy Isomil products are:

​Powder (12.4 oz) UPC-070074559643​ ​Subcategory-031
​Concentrate (13 oz) ​UPC-070074569765 ​Subcategory-032
​Ready-to-Feed (1 qt) ​UPC-070074559681 ​Subcategory-033
​Ready-to-Feed (8 oz in 6 pk) ​UPC-070074586045 ​Subcategory-033
  
The UPCs will be released in the West Virginia WIC APL on January 5, 2019.  As a reminder, it is your responsibility to apply the appropriate subcategory code, and receipt message when applying the APL file within 48 hours of release for your integrated system.