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PHEP Communications Toolkit




Whether natural, accidental, or intentional, public health threats are always present and can lead to

public health emergencies. Public health departments and communities that are prepared to prevent,

respond to, and rapidly recover from public health threats are critical to protecting and securing the

nation’s public health.

CDC plays a pivotal role in ensuring that state and local public health systems are prepared for any

public health emergency. The agency provides critical funding and technical assistance for state,

local, and territorial public health departments through the Public Health Emergency Preparedness

cooperative agreement program (PHEP program).

Following the September 2001 terrorist attacks and later anthrax events, Congress appropriated

funding to CDC to expand its support of state and local public health preparedness nationwide.

Although these programs have made great progress since then, state and local public health

departments and their respective preparedness programs and communities face many challenges.

Federal funds for preparedness have been steadily declining: since 9/11, PHEP funding has decreased

more than 42 percent. This makes it difficult for states to sustain the significant, measurable

advances they have made in public health preparedness since 2001.

The public health preparedness community must speak with one voice to raise awareness about the

preparedness accomplishments that the PHEP program and its dedicated champions have achieved

over the past 15 years. Together, we can continue the important work of building stronger, more

prepared communities.

About this Toolkit

ASTHO developed this communication toolkit for PHEP awardees, champions, and others interested

in advancing PHEP program awareness. ASTHO hopes to amplify the public health preparedness

community’s voice in order to educate leaders and public health stakeholders about the PHEP

accomplishments that keep our communities protected and prepared.

Please use this toolkit and the accompanying template messages and communication products to

educate the target audiences listed below about the importance of the PHEP program. If you have

feedback or suggestions for improving this toolkit, please contact Heather Misner, ASTHO’s director

of preparedness and clinical outreach.

To download and view the Toolkit in its entirety, follow the link below:

PHEP Communications Toolkit.pdf

Contact Information

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Center for Threat Preparedness | 505 Capitol Street, Suite 200, Charleston, WV 25301 | Ph: 304.558.6900 | Fx: 304.558.0464
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