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August 22: Zika Topic of the Week

8/22/2016

What:
“Zika Topic of the Week” is a coordinated communication approach to highlight a simple prevention message each week. The prevention message will be featured on the CDC.gov homepage, throughout the Zika website, and through social media. Social media messages will be developed for release during the week. The messages will be shared with our partners to encourage them to post for their audiences. When possible, the Zika prevention message will intersect with an established communication plan (i.e., Summer Olympics).

Week of August 22:
Moms-To-Be: Protect Your Pregnancy from Zika!

The best way to protect your baby is to protect yourself.

Sample Newsletter Content:


Everyone has a role to play in protecting their community from viruses spread by mosquitoes, like Zika. It is especially important to protect pregnant women from getting Zika because infection during pregnancy can cause microcephaly and other serious birth defects. Pregnant women can take certain steps to protect themselves and their pregnancy from Zika, such as avoiding travel to areas with Zika, protecting themselves from mosquito bites, and protecting against sexual transmission.

Using an Environmental Protection Agency (EPA)-registered insect repellent, treating clothing and gear with permethrin, and controlling mosquitoes inside and outside the home can protect against mosquito bites. Condoms (and other barriers to protect against infection) can reduce the chance of getting Zika from sex. Pregnant women who have recently traveled or who have a partner who traveled to an area with Zika should talk to their doctor or other healthcare provider about their travel even if they don’t feel sick. Share information with other moms-to-be about how to protect your pregnancy from Zika virus infection!

Download the CDC Zika Widget for your website:
 English: http://www.cdc.gov/widgets/zika/index.html  
 Spanish: http://www.cdc.gov/widgets/zikaspanish/index.html  

Sample social media to help spread the word:

Facebook
 #Zika infection during pregnancy can cause birth defects. The best way to protect your baby is to protect yourself. Check out our prevention tips: https://www.cdc.gov/zika/prevention/index.html  
 Moms-to-be: Protect yourself from #Zika during pregnancy. Take steps to prevent mosquito bites, plan for travel, and protect yourself during sex. https://www.cdc.gov/zika/prevention/protect-yourself-and-others.html  
 #Zika infection during pregnancy can cause a serious birth defect called microcephaly. Pregnant women can take steps to protect their pregnancy from Zika. https://www.cdc.gov/zika/prevention/index.html  
 If you’re pregnant and your sex partner lives in or has been to an area with #Zika, protect yourself from getting Zika through sex. Use condoms or don’t have sex during pregnancy. https://www.cdc.gov/zika/prevention/protect-yourself-during-sex.html  

Twitter
 #Zika may seem scary, but there are some basic steps #pregnant women can take to protect themselves. https://www.cdc.gov/zika/pregnancy/index.html  
 Moms-to-be: Protect your pregnancy from #Zika! Check out our prevention tips: https://www.cdc.gov/zika/prevention/index.html  
 #Pregnant women: It’s best to avoid travel to any area with #Zika. https://www.cdc.gov/zika/geo/index.html  
 #Pregnant & traveled to an area with #Zika? Talk with your doctor. https://www.cdc.gov/zika/pregnancy/index.html

Contact Information

CDC
 
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Center for Threat Preparedness | 505 Capitol Street, Suite 200, Charleston, WV 25301 | Ph: 304.558.6900 | Fx: 304.558.0464
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